12/4/2023 0 Comments Thin arial font![]() The typeface Fraktur has many associations with Nazi Germany, and Helvetica is commonly associated with the U.S. Ads for an “elegant” phone performed better with an elegant font (Choi & Kang, 2013). ![]() Want to choose the right font? Choose traits that resemble your context.įor example, ads for a “slim” phone performed better with a slim font. Indeed, fonts resemble objects from the sensory world. Notice anything? Those are general traits, right? Look at those traits - wide, loose, thin. Primitive TraitsĮvery time that you see a font, your brain will activate the visual traits: Sure - but why did they feel right? Most people can’t articulate the reason, so let’s disentangle this mechanism. Which font is better for: fitness class, board game, makeup.
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